The report “Online and virtual influencers participating in promotional activities 2025” has been published. The full report is available at https://www.1ka.si/vplivnezi25. As part of the 1KA probability panel, a survey (n = 1,262) was conducted in May 2025 among adult internet users on the topic of awareness, following, attitudes, and effects of online influencers who have a large enough following on social networks and are involved in promotional activities. See also the CSI news-piece here.